Livents Celebrates Jacques Torres' 10 Year Anniversary

On Monday, December 20, 2010, the executive partner of Livents attended the 10 year anniversary of the famous pastry chef, Jacques Torres. At the event and throughout the chocolate factory, tables were set-up for sampling of chocolates, desserts, smoked salmon, roast beef, caviar, and much more. This was a test of the taste buds. Jacques Torres grew up in France and developed a love for baking at a very young age. He has traveled around the world, taught others his talent, gained a degree of Master Pastry Chef, and was awarded the Meilleur Ouvrier de France metal. Now he celebrates the 10 year anniversary of his chocolate business. How inspiring!

'Tis the season for giving

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On Sunday, December 19, 2010, the Livents team distributed toys to underprivileged families and children at the Rauschenbusch Metro Ministries Church. Many of the toys were raised at the Toys For Tots benefit held on December 9, 2010 by Livents and Dana Bianco. Livents plans events but the most rewarding events are the ones that give back to the community. Thank you for all your support and happy holidays!

Endometriosis Foundation of America

On Tuesday, December 21, 2010, the executives of Livents attended The Endometriosis Foundation of America Holiday Celebration. This event helped raise awareness about the benign gynecological disease that affects millions of women around the world.

Endometriosis occurs when the tissue that makes up the lining of the uterus (endometrial cells) is found outside of the uterus. These lesions of uterine lining can grow into a size of an egg or bigger and it can be found anywhere in the pelvic or abdomen cavities including: Ovaries, fallopian tubes, pelvic sidewalls, bladder, bowel, intestines and rectum. During a women’s menstrual period, the pain varies depending on the amount of endometriosis she has – causing much pain, cramping, scar tissue, and infertility.

The Endometriosis Foundation of America is a nonprofit organization focused on fighting against the devastating effects of Endometriosis. Through increased awareness, education, research and legislative advocacy, the Endometriosis Foundation of America is committed to improving the affected lives of individuals through early detection and treatment. Dr. Tamer Seckin, founder of the foundation and leading expert of Endometriosis, has treated this condition for over twenty years. He uses the advance Laparoscopic surgery technique to treats patients with Endometriosis conditions, fibroids and pelvic pains. This minimally invasive surgical procedure consists of a small incision through pelvic or abdominal cavities creating a deep removal of the disease.

Padma Laksmi, actress, model, author, TV host of Bravo’s "Top Chef" Reality show and co-founder of the foundation, suffered from this disease since she was a teenager. She always experienced severe pelvic pain and bleeding during her menstrual period that sometimes prevented her from going about her daily functions. As she got older, the pains only worsen; she lost hope and thought there was no cure to her condition. It was not until she was referred to Dr. Seckin, she was able to have a “normal” life.

The night was filled with inspirational speeches by its founders, performances from Opera singer, Harolyn Blackwell, and Grammy award-winning chorus, The Brooklyn Youth. Livents was honored to attend an event to support such an important cause and hope to plan a fundraiser for this foundation in the near future. Raising awareness one step at a time.

Lisa Li in Las Vegas

 

On December 10, 2010, Lisa Li, Executive Partner of Livents, flew to Las Vegas for the weekend. She took this opportunity to explore venues, restaurants, and hotels. The city  provided an excellent ambiance for bachellorette parties, birthday parties, or even weddings. She stayed at the Palazzo, Hotel, sister to the Venetian Hotel. Her suite overlooked the distant mountains of Nevada and  neighbored the Wynn Hotel. The trip gave her an opportunity to venture venue options and to analyze spaces first-hand. To her surprise, many of the hotel's outside pool areas were very appropriate for up-scale weddings (the only obstacle would be dodging the tackiness of the slot machines). Las Vegas provided an extra pinch of "bling" that no other city could provide.

Success at Livents' Toys For Tots Benefit

FOR IMMEDIATE RELEASE

Success at Livents' Toys For Tots Benefit

On December 9, 2010, Livents hosted a spectacular event for “Toys for Tots” at Pranna, 79 Madison Ave. The company would like to congratulate and thank over 250 guests that attended and supported the Toys for Tots Program. It's the generosity and contribution that have made a tremendous difference in the lives of many underprivileged children. Livents raised an exceptional amount of toys, which filled the Marine's U-haul truck. 100% of the proceeds went towards the U.S. Marine Corps' Toys For Tots Program.

On December 19, 2010, Livents will have the privilege to distribute many of these toys to the families at the Metro Ministries Holiday Party. This is where the team will witness the gift of giving. Livents honors and thanks the U.S. Marine Corp for their presence at the event and their aim to collect 500 million toys each year.

Special thanks to: Rajiv Sharma and Christine Wayne at Pranna for their sponsorship. Dana Bianco for her partnership. En La Esena for the media coverage. Designer, Viva Aviva for dressing the Livents team. Darlene Gonzalez for hair and make-up. And the many photographers for their support.

Livents is happy to contribute in changing the lives of the future generation. It was a spectacular sight to see New Yorkers come together during the holidays. 'Tis the season for giving!

Here at Livents, we wish you all a Happy Holiday!

Sincerely, the Ladies of Livents:
Lisa Li, Executive Partner

Photograph Courtesy of: Brian McGrath
www.session36.com

For more pictures, click: Album by Brian McGrath - www.session36.com
Album By Jen DelCastillo - www.d-mulsion.com
Album by Calvin Peterson

9th Annual Latino Trendsetter Awards & Scholarship Gala

On Tuesday, November 30, 2010, En La Escena invited the Executive Partner of Livents: Lisa Li to the 9th Annual Latino Trendsetter Awards & Scholarship Gala. This was an event that celebrated the examples of Latin men and women, who dare to be unconventional and help define trends that influence both the mainstream and the Latino/Hispanic culture. The event started with a speech by Mayor Bloomberg, which was inspiring and supportive of the Latin community. The rest of the evening was filled with performances, recognition, and presence of esteemed individuals, which included:

• Bill Gallo (Cartoonist NY Daily News)
• Soledad O'Brien (CNN Anchor)
• Junot Diaz (Pulitzer Winning Author)
• Alex Sensation (DJ and La Mega Radio Personality)
• Debra Joy Perez (Senior Program Officer in Research & Evaluation at the Robert Wood Johnson Foundation)
• Miguel Centeno (Regional Director Northeast of Community Relations & Urban Marketing at Aetna)
• Armando Monterroso (Executive Chef at the New York Marriot Marquis)
• Ricardo R. Fernandez (President of Lehman College)
• Edward Montes (CEO of Adnetik)
• Neddy Perez (Vice President of Inclusion and Diversity at National Grid)
• Karla Sanchez (Attorney of Patterson Belknap Webb & Tyler, LLP)
• Jacqueline Gonzalez (Executive Director of the Emmy Awards)
• Carlos Sanchez (Vice President and General Manager of WNJU Channel 47 Telemundo)
• Jose Tavares (Merrill Lynch)

The trendsetters are men & women that maintain high levels of standards through their actions and deeds. The Latino Trendsetter Awards also awards scholarships to college students in the CUNY system. Many of the honoree speeches touched on cultural unity, feminism, educational system in the Latino community.

Interview with Sassy Shop Girl Events

Livents interviews Maria Aleman, owner and founder of The Sassy Shop Girl Events. The Sassy Shop Girl Events was created in 2009, to host and produce themed events in the name of women entrepreneurship and charity. 

Livents: What is Sassy Shop Girl Events?

Maria Aleman: Sassy Shop Girl Events hosts events that encourage women entrepreneurs to be successful in the line of fashion. These women may be starting a fashion, accessory, or garment business and are looking for an opportunity to showcase their products. These events allow women to come together, network, and build relationships. Sassy Shop Girl Events are also a great way for buyers to find fashionable goods in one location at discounted rates. Above all, the admission to these events help raise money for charity.

Livents: What type of events will Sassy Shop Girl Events hosts in 2011?

Maria Aleman: There are three themed events that Sassy Shop Girl Events will host: "What Women Want" - Girls' Night Out, "The Mad Hatter" Fashion Show, and Havana Nights "A Night at the Tropicana" Gala.

• "What Women Want" - Girls' Night Out – There will fifty vendors with up-and-coming collections for the season. The event is age: 21 and up with open bar, music, shopping, hors d'oeuvres, and possible performers. Portions of the ticket proceeds will go towards finding a cure for autism.

• "The Mad Hatter" & Fashion Show – At this "Mad Hatter" event, guests must wear their most spectacular hats. The top four boutique stores of each county: Morristown, Bergan, Essex, and Passaic will walk the runway. Cesar Rosario, international designer from Puerto Rico, may be exhibiting his exclusive line and the sister company: Sassy Shop Girl, will be styling the runway models. A guest  will have a chance to win an amazing prize through their "Best Hat" contest.

• Havana Nights "A Night at the Tropicana" Gala Event – The venue will be converted into the streets of Havana, Cuba, where guests will be encouraged to wear white linen shirts and dresses. An orchestra will be present playing Cuban music with served dinner, dancing, cigar rollers, domino tables, and much more. Portions of the proceeds will go towards the Make-A-Wish Foundation.

Livents: What is your favorite part about putting on Sassy Shop Girl Events?

Maria Aleman: I enjoy coordinating events with themes and gathering people together. The outcome of the events are absolutely rewarding.

Livents: What makes your company different?

Maria Aleman: My events are themed. My company brings in details that entices the guests to attend.

Livents: Where is the ultimate direction of your company?

Maria Aleman: The current focus is in New Jersey. But our ultimate goal is to move to different states and eventually to California. Our objective is to bring events where they are not currently held. These themed events bring people together and help raise money for various children and charities.

Livents: How do you think Sassy Shop Girl and Livents can work together?

Maria Aleman: Both companies have the opportunity to grow together with various target markets, experiences, knowledge, and followings.

Livents Wearing Couture with Viva Aviva

Getting fitted at Viva Aviva's designer showroom.



Viva Aviva Rose Cape



Viva Aviva Yael Mini

Viva Aviva Amaryllis Dress

Viva Aviva Lyrit Mini

Viva Aviva is the newest and hautest aspiring couture designer in New York City. She is the new "Jason Wu" of New York City, where her passion as a designer grows intensely every day. Her designs are thoughtful, complex, and intricate. Her innovation and originality allows her to stand in the forefront of today's fashion industry. She creates textures through the movement and placement of every pleat, button, and sequin. The quality of her hand-work is exquisite and thorough. Aviva's perfectionism and love for fashion creates the most memorable garments for the couture woman.

Livents wore Viva Aviva designs to two events held on Monday, November 22, 2010 - The Latina Magazine Event & The Baby Mason Cigar Social. Hair & make-up was done by: Darlene Gonzalez, Director of Creative Styles for Livents. The outfits were comfortable and allowed the Livents ladies to stick out amongst the masses. The unlimited amount of compliments and interviews completed our week!

For more information about Viva Aviva: vivaavivaclothing@gmail.com or 847.721.4294.

For more information about hair & make-up: darlenegonzalez@livents.us or 646.801.6253.